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This web site has the following in the web page, "Charming 3-star Hotel, Central Paris." We saw that the web site also stated " In the heart of the Marais near the Pompidou Centre, Notre Dame and Les Halles." It also said " For best rates and complimentary breakfast. Rate for 3 nights package - Modifiable and refundable. 1 or 2 people, for a minimum stay of 3 nights. SAVE UP TO 50 OFF. Best available rate - Modifiable and refundable. 1 or 2 people, book directly with us. SAVE UP TO 50 OFF. 11 rue Simon Lefranc - 75004 PARIS." The header had Hotel Beaubourg Paris as the highest ranking optimized keyword. It is followed by 3-star Paris Hotel, close to Pompidou Centre, and Beaubourg which isn't as ranked as highly as Hotel Beaubourg Paris. The next words beaubourg-paris-hotel.com uses is Hotel de Ville. Notre Dame was included and will not be understood by search engines.